New by velvele™: We’re truly enthusiastic about crafting distinctive and memorable branding experiences that capture the very essence of a brand and strike a chord with its intended audience. When we joined forces with Pally Restaurant to forge a comprehensive branding strategy, we drew inspiration from the name itself – “pally,” which conveys a sense of friendliness and sociability – and the brand’s fusion of retro and modern elements. We conducted extensive research and benchmarking, thoroughly examining the competitive landscape and pinpointing opportunities for setting Pally apart. Subsequently, we collaborated closely with Pally’s team to conceive a unified visual identity that would authentically mirror the brand’s values of excellence, refinement, and conviviality.
This involved the creation of an unconventional color palette, reminiscent of the 1940s, to evoke a nostalgic atmosphere. Additionally, we designed a logo that effortlessly blended contemporary and timeless aesthetics, featuring a distinct typeface that effectively conveyed the brand’s principles. The outcome was an accomplished branding campaign that successfully distinguished Pally from its competitors and enticed diners to flock in its direction.
Creative Direction: Çağıl Aygen
Brand Design: Çağıl Aygen
Visual Design: Valeryia Herasimava
Photography: Burak Barcik
Interior Design: 15 Design Studio


Credits: velvele™

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