Graphic

Atipus Barcelona designed Mercabarna Visites Insólites. They developed the communication campaign for Mercabarna. The objective was to announce the new visits for the citizens, in order to show the role and importance of Mercabarna within the city of Barcelona. Its purpose is to create an experience for the visitor through workshops and games, where the main activity is focused on solving a mystery.

But, how do you solve a mystery? With clues. The designers played with the graphic language of mystery novels, combined with an art direction focused on accentuating the drama. Therefore, this series of photographies were created to be intrigued and feel immersed in the game.