Unconsciously existing everywhere we go and strongly influencing the occidental culture, Helvetica is a mainstream font unnoticed by most people. However, Han Gao took this type with more than 60 years of history and turned it into a modern Hellvetica! There's no disclaimer. Its name says everything. Unlike Helvetica, aka the typeface known as corporate vanilla, this typeface is a game-changer that breaks the very well-known order. Based in Hangzhou, The Book Store claimed a unique visual identity design with/for Same Paper. But before we dive into the modern typeface, let's jump back a century ago.