Graphic

Motion-first creative studio Buff has partnered with Frontify, the leading brand management platform, to develop a comprehensive branded motion toolkit that empowers teams to create consistent, on-brand animations with speed, clarity, and creative flexibility.

As Frontify prepared to unveil its updated product positioning, the brand-building platform faced a familiar challenge: how to produce high-quality product videos quickly, without sacrificing design integrity or brand clarity. The solution? A modular system.

Frontify’s marketing and design teams needed a scalable way to respond to video content requests, from sales to product marketing to customer success, without reinventing the wheel each time. In collaboration with Buff, they set out to build a motion-first toolkit that could do just that: support internal creators, safeguard brand consistency, and flex across a wide range of use cases.

Buff began by working closely with Frontify’s team to explore creative directions and stress-test how the system would need to perform across real-world scenarios. The early phase focused on aligning on outcomes: defining clear performance goals while exploring visually bold but technically achievable solutions that reflect the Frontify brand with clarity and polish.

From typography to transitions, the toolkit defines how the Frontify brand moves. Built in After Effects with in-house usability at its core, it includes:

* Text and type systems that ensure legibility, pacing, and tone

* Structured layouts tailored to platform features like DAM, templates, and editor views

* 2D and 3D idents that frame content and visualise real-world brand applications

* Product flows with just enough detail to educate without overwhelming

The result is a system that doesn’t just look like Frontify, it behaves like it too.

Importantly, this wasn’t a static handover. Buff collaborated iteratively with Frontify’s brand and creative studio teams to ensure the toolkit was both future-proof and frictionless. Every asset and structure was designed to evolve, giving designers, freelancers, and content teams the ability to produce high-quality video content without compromising consistency or speed.

Since its launch, the toolkit has enabled teams to work faster while staying fully aligned with the brand. Its already been used to create product videos for Frontifys website and social channels, prompting a wave of enthusiasm across internal teams.

The growing demand signals a system thats doing its job of enabling scalable content creation without the cost of bespoke production for every request.

“Producing branded toolkits are an important part of the work we’ve been delivering for clients over the last few years. They require us to think creatively and strategically, working within the confines of the clients needs now and in the future. This project was a delight for us, not only because the Frontify team is a dream to work with, but delivering a project of this scale and complexity pushed us to develop new ways of executing an adaptable toolkit without compromising the creative vision.” — Tom Allen, Creative Director at Buff

The toolkit delivers creative efficiency at scale, adding long-term value with every new use. More than just a collection of assets, its showing how motion can function inside brand-led organisations not as an afterthought, but as a foundational part of how the brand communicates.

See the full branded motion toolkit live on Buffmotion.com