Let’s start with the hard part. What is happiness? A lot has been written about it. Everyone wants it, but we don’t know exactly what it means. We don’t know how or where to find it. It can’t be fully defined, not even by reading the great thinkers. This time, invade design studio’s challenge was to express happiness in a way that reaches many people.
Felicidad is a bakery that offers cookies and ready-to-bake cookie dough. From the beginning, their creators wanted to offer their products with a simple yet strong message: happiness is for everyone. But, if we all have different perceptions of happiness, how can they, as designers, make Felicidad relevant for all?.
The creative team took the challenge personally and asked friends and family about what made them happy. Answers were all over the place, but there was one common trend: Happiness lies in the small things of life. They created a simple and powerful brand identity that reminds Felicidad’s clients that happiness is found in the little things.
They created cookie packages that include a list of things that made people happy. The recipe for the creative process combined a pinch of nostalgia, lots of primary colors, and some baking of memories from childhood. As a result, Felicidad’s brand identity is contagious, just like happiness.