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M M NT designed the identity for Cannibal – a lens, an aggressive way to look at culture by creating content around edgy, yet familiar topics that raise eyebrows. Their new identity reflects the consumptive, indulgent attitude of society with a bold presence crafted from a timeless grotesque style font. The word mark acts as a masthead across all touch points working as the anchor of the identity system, paying homage to where Cannibal got its start. Initially launched as a magazine, Cannibal is a boutique content company in LA & NYC producing disruptive, data-driven narratives for global audiences.