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Studio Frames
February 14, 2017
Mindsparkle Mag
Atolye Gozde is a brand of empowering, unique jewellery by the Turkish designer Yasemin G/u00f6zde. Each pieces of jewelleries are meticulously braided by hand during a process that can sometimes take days to complete. Atolye Gozde is quickly becoming a well-known brand. So Yasemin G/u00f6zde/u00a0decided to take it to the next level and asked Frames/u00a0to design its/u00a0visual identity and packaging. Her necklaces are timeless, liberating pieces of jewellery designed for strong women. These associations needed to be evident in her/u00a0visual identity. In the logotype we captured the repetitive braiding movement using simple geometry, while the packaging was designed to distinguish and protect the pieces. On the inside is a story about passion and each box is personally signed by her to help the piece stand out.
Creator: Studio Frames
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