Kung Fu Ltd. Edition is a new lifestyle brand launch in collaboration with Jackie Chan. Offering physical products and web 3 experiences. Developed by unite.io, the brand is part of the wider Kungfuverse platform, and sets out to engage fans from the next generation and celebrate Jackie’s enduring legacy while charting a bold new direction for its future.
The teams at BRU:D, UNITE and People Group worked in partnership to help extend Jackies reach by creating a brand personality, positioning, and visual expression that took a fresh look at his unique, contrasting spirit of action, bravery, empathy, and humility. Utilising motion tracking AI on vintage training footage to bring back to life long-lost moves and convert them into a unique set of motion and static graphics to inform the entire system.
Published
28.04.2023
