Fable Packaging

One of the most common gift packs that one can take home after their vacation in Greece (except for ouzo and statuettes), is olive oil and vinegar. The two main ingredients for a greek salad. Taking this tacky and almost “bad-tourist-practice cliché”, in this Domestika courseBoo Republic will try to create a brand that will give this duet its glory back and connect the artifact to the land and culture it was produced. The solid connection for this project is a famous Aesop fable. The fable of “Northwind & the Sun”. The two of them disputed as to which was the most powerful. The victor would be the one who could first strip a wayfaring man of his cloak. A “duel” that fits perfectly as a notion to the olive oil and vinegar ratio in a salad.

Ιn this lesson, you will get back in touch with stories, myths, and narratives, and you will see how you can analyze them and translate them into something useful for your design process. Whether your style is illustrative and pictorial or typographical, you will learn how to be more observant and how history, lores, and old folks’ narrations can inspire you.


Credits: Boo Republic

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