Graphic

Advocating nature and authenticity, light outdoor brand Wild Pear has quickly captured the attention of young urbanites with a splash of bright ‘wild yellow’. Relying on eco-friendly functional fabrics, Wild Pear creates items that can be easily managed in both daily life and outdoor adventures, using wild fun to loosen the tension of urban life.

As a new brand, Wild Pear needed to make a deep impression on more consumers. Our task was to create a visual system that could quickly and accurately build awareness of the brand in sync with its pace of growth.

From the catchy and memorable brand name “Wild Pear”, it was easy to deduce what kind of graphic identity would be appropriate. Therefore, the most important part of the visual identity system is the pear-shaped logo. In order to strengthen this image, UDL embedded the text of the main logo, which also brings the sense of cutting open a pear.

UDL’s design work revolves around the ‘sense of wildness’ – this is expressed in the various elements of the visual identity. The stylistic features of the graphic logo, the text logo, the u-shape, and the wash logo are all built from simple, inorganic geometric lines, like a wild place that has not been over-exploited.

The studio expect this visual identity system to reinforce Wild Pear’s unique brand image, conveying the vitality of nature, comfort, and sustainability in a loose, out-of-the-box way. At the same time, by breaking down the boundaries through design, consumers can imagine a new model between man and nature and the city through the brand, and explore more possible lifestyles.