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Wildly Rooted creates hand-crafted remedies for everyday wellness. What started as a mom on a mission to help her kids from missing school due to illness has grown into a community of health-minded people looking to live their best lives. 

Formally known as The Elderberry Syrup Lady, it was time for their brand to have a massive refresh. NiceDay started with a name change to help support this brand’s future goals of offering more than elderberry products and as a result, Wildly Rooted was born. 

Analyzing the space and their competitors, NiceDay really wanted this brand to stand out and be a leader in the space, showcasing a fun, bright vibrant brand reflective of the owner’s personality. The creative team carried this thought process and execution through each additional deliverable like packaging, website, content creation, and social media and continues to support the brand as it forges toward its goal is creating high-quality products without utilizing filler and preservatives.