Graphic

The brand identity for WESTMAN by Reesaw Studio is bold and energetic, driven by a vibrant orange color palette with green accents and strong black typography. The design uses a playful, stylized mascot that appears across packaging and promotional materials, bringing an approachable and fun personality to the brand. This character-driven approach, combined with clean, minimalist layouts, makes the visual identity memorable and engaging.

The packaging design is both simple and impactful, with the bold use of orange and black typography ensuring brand recognition. Each item, from cups to trays, feels cohesive and professionally crafted. The blocky fonts in English and Chinese, along with quirky illustrations, strike a balance between formality and playfulness, enhancing the brand’s appeal.

References to the brand’s culinary origins, like “Delicious Food From Northwest China,” add authenticity while staying visually clean. The thoughtful choice of materials and patterns enriches the tactile experience, ensuring every touchpoint reflects the brand’s quality and story.

In summary, WESTMAN’s brand identity successfully combines modern design with cultural elements, creating a striking, cohesive visual language that is both fresh and rooted in tradition.