From Milan to Palermo, the people of Italy have enjoyed spritz cocktails since the early 1900s. These refreshing, bubbly, sweet, and bitter cocktails are essential to an Italian summer. Verano Spritz is a new ready-to-drink cocktail brand developed by EightySeven.
The brand name, strategy, packaging, and storytelling all center around the idea of “la dolce Verano,” the sweet summer. From happy hour, invented in Milan, to lazy days laying on a beach, perfected in Positano, the team embraced and designed an elegant and fun summer canned cocktail brand. From the geometry of the waves to the vibrant warm brand colors, each element of the brand identity evokes the feeling of an Italian summer.