Unitainer

Buying, renting, modifying or rebuilding containers of all shapes and sizes for any purpose, whether new or used: Unitainer designed by Studio Arndt Benedikt is truly an innovative one-stop shop that thinks outside the box – with a dedicated team that can transform containers into anything.

Clean, intuitive and instantly eye-catching: the new brand identity for the container specialist is designed to be rolled out with ease online and offline – leaving an impression that strikes a deft balance between serious and spirited.

For the logo, a classic container shape was initially used and abstracted. The outcome is three chevrons that look both like checkmarks – embodying the mission statement – and arrows pointing toward the future. Next up was the colour palette, which was anchored with a deep marine blue that symbolises three things: the company’s home in the port city of Hamburg, Germany, the briny deep, and the classic colour of shipping containers the world over.

Building on this, a series of isometric container-based illustrations along with other elements – flowers, palm trees, cocktail glasses, even a duck pool float – was created to set the imagination racing and demonstrate the countless ways and settings in which these solutions can be applied. This was rounded off with photos that focus on authentic situations (featuring containers, naturally) that underline Unitainer’s strong team aesthetic and can-do attitude, as well as x-ray style images as a visually arresting alternative.

Published
01.07.2024

Credits: Studio Arndt Benedikt

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