When Bonnier media group needed a visual identity for their new self-publishing service, they asked S/u00f6derhavet to create the design and concept. The designer gave Type & Tell an identity which reflects the writer/u2019s reality by playing with the contrast between the closed room and the commercial world./u00a0Bonnier media group and digital agency Nansen gave S/u00f6derhavet the assignment to create the visual identity for Bonnier/u2019s new digital service Type & Tell. The innovative self-publishing tool lets writers create, publish and sell their own books in an intuitive and simple way./u00a0S/u00f6derhavet created an overall concept for the visual identity consisting of logotype, colour scheme and guidelines. It reflects not only the offer but also the user/u2019s reality by contrasting the writer/u2019s solitary room with the commercial world.