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Jessica Walsh and her team at &Walsh are excited to announce the launch of Type of Feeling, a new boutique type foundry that pushes the boundaries of what typography can do. Merging distinct emotions with precise craftsmanship, Type of Feeling offers a collection of retail typefaces that bring a fresh perspective to type design, embedding unique feelings directly into the anatomy of each letter—whether in the terminals, counters, or curves.

This marks a bold step forward in Walsh’s mission to create work that connects on a deeper level. Every typeface in the collection is designed to evoke a specific emotion, with names like Jubel, Onsra, Conforto, and Serein that speak directly to their moods. These fonts aren’t just about function—they’re about feeling, offering designers a way to elevate their work with a layer of emotional depth.

Beyond the retail collection, Type of Feeling also offers bespoke typography services, creating custom typefaces that allow brands to express their unique identity in a way that resonates with their audience. Each project is crafted to evoke the exact mood a brand wants to convey, providing a powerful tool to cut through the noise of today’s visual landscape.

With its mix of beautiful, surprising, and unconventional typefaces, Type of Feeling promises to bring a new dimension to typography. New fonts will be available exclusively on their site, with the retail collection offering alternate sets, weights, and glyphs to keep things playful and unexpected. Type of Feeling is here to help brands connect with their audience, not just visually but emotionally, through the power of type.