The unicorn is a breed that has been extinct for almost a 100 years, and this year a color collection is released to lift up this beautiful animal. The “Naked Unicorn Collection” is a indoor color collection inspired by the beautiful unicorn meat and its gentle gradients. This graphic identity and packaging designs was a part of an applications for Art school in Sweden designed by Frida Borgstedt. The task was to create a concept for a fictional paint store. The whole idea of the design came from the challenge of how crazy an idea can be, but still be doable.