The Knotty Ones is a Baltic-inspired knitwear brand that empowers female artisans in rural Lithuania, by offering financial independence through sustainable employment. Their eco-friendly approach includes biodegradable, plastic-free materials, cruelty-free yarns from ethical suppliers, and non-toxic dyes, often hand-dyed with natural herbs. Small batch production ensures zero waste.

Studio Marina Veziko was brought on for the rebranding, crafting a visual identity that is both enduring and contemporary. The identity features a refined color palette and sophisticated typography, merging modern minimalism with a nod to the brands Baltic heritage. The logo plays on the double meaning that arises from the pronunciation of Knotty. The flirty O letters add a fun touch, while also resembling balls of wool, subtly hinting at the brands craft. The overall rebranding balances the brands playful spirit with its commitment to quality and tradition.

Studio Marina Veziko led the redesign of the website and online store, collaborating with digital development agency Black Rooster to ensure a seamless shopping experience.