Darling Visual Communications designed The Açai Collective.
The Açaí Collective’s offering is simple. Enjoy Açaí anyway you like.
The direction we embarked on was to create a practical approach. We began brand development with stripped-back typography. We had to consider how to communicate this in a crowded F&B market, with many similar products. The bold and modern word-mark created can communicate clarity, creativity and a sense of playfulness.