PAPA TOM created the new identity for techtask a Swiss consulting firm specializing in Modern Work, AI, and Cloud Security. Deeply rooted in the international Microsoft community, techtask transforms complex technological challenges into simple, effective solutions. The rebranding began with a strategic workshop that led to a clear positioning centered on the idea: Excellently simplified.
At the heart of the identity is a modular T logo mark that symbolizes orientation, precision, and flexibility echoing the companys ability to guide clients through digital transformation. The visual language combines editorial typography, a refined violet-accented color palette, and generous white space to convey clarity and sophistication. Atmospheric nature imagery and portraits highlight techtasks human-centered, grounded approach.
The result is a distinctive, high-trust brand that brings structure to complexity and communicates value with confident simplicity.