We are very enthusiastic about this week’s Top 10: Tea Packaging Design. So, today’s issue is about one of them. Tea Talk’s project, lead by DxD Studio, invites us to enjoy a delicious tea while having a good conversation. Sounds like a great plan to us!
Tea Talk is based on the brand concept of “good tea can speak for itself”. Their main products are bubble tea drinks and tea drinks. DxD Studio insists on shaping the concept of a neutral brand image and conveys the idea of “a thousand cups of tea, everybody’s friend” in a visual language that meets the emotional appeal and aesthetic trend of young people. This main pink-and-purple design has strong bold typography. It includes Chinese traditional symbols for Tea Talk, as well.
The brand’s identity features one of the latest trends this 2021 has brought, the use of gradients combining both pale and vibrant colors for the outside packaging box. Tea cans have some simple but fun illustrations to communicate the tea’s flavor and its color palette.
Creative Director: Carmen
Art Director: Sid, Jan
Brand Designer: Carmen, Cici
Strategy Director: Lee