CNA designed Tangent. Tangent GC, specialists in organic garment, shoe and skin care, is introducing yet another range – organic hand cream. The designers kept the iconic white labels, but this time they were printed directly on the raw glossy aluminium. A glossy aluminium tube, fully recyclable, and printed the white label on to the aluminium instead of using a paper stock. The fragrances, fir and tulip, match the already available hand soaps. For the launch campaign we commissioned Syd Brak, the internationally acclaimed air brush artist from the 80’s (Athena posters), to create hyper-realistic sensual hands. Mirroring the ambitions behind the hand cream itself.