Marek Švančara is freelance photographer passionate about dynamic lifestyle, currently based in Slovakia. Although Marek likes handcraft and analog, his approach is always modern and inventive, with fresh ideas. The brand strategy is based on dynamic elements and special attention was paid to the application to the materials. Making brand timeless, the visual identity creates one integrated system with many application possibilities. The logotype is built on a wordmark with an integrated symbol representing the letter „N“, depicted as corner marks and the diagonal line represents the photographed object. Photography is mostly about the objects in the picture so the diagonal line became the main shortcut to this brand.