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Singapore based footwear brand Sunnystep has stepped into a new era with a refined strategy and refreshed visual identity crafted by Motto. Driven by a commitment to science, sustainability, and style, Sunnystep is not just about shoesits about the transformative power of movement as a source of joy and a pathway to a better self.

At the center of the rebrand by Motto is the updated Sunnystep symbol, which brings to life the Joy of Movement brand ethos. This philosophy is woven into every facet of the identity system. The design embraces negative space, soft contrasts, and organic patterns that feel as light as the shoes themselves, while the blend of curves and structured elements strike a perfect balance.