Sumi Kimonos Branding
Sumi creates and produces silk and charmeuse botanical print kimonos. Each robe features an original pattern, first sketched by hand, then saturated in rich watercolors using a traditional sumi paintbrush. The complete redesign of the brand’s visual identity system began with a new name: Sumi. Inspired by the paintbrush used to create each kimono's designs, the new name unveils a deeper connection to the traditions behind chinese brushwork in calligraphy and painting. Modern typography coupled with ethereal floral designs and a soft color palette, the brand’s new identity is tailored to the tradition of their timeless kimonos.
Credits: designsake studio