
Study Tea is a fast-moving consumer goods brand that focuses on small bagged teas, primarily targeting the consumer group of young people. The brand delves deep into the lifestyles and consumption habits of young people, integrating tea culture with fashion elements to launch a series of small bagged products that cater to the tastes of young people. Study Tea uses a youthful brand image and product design to attract more young people’s attention and love for tea beverages.
Design Concept
The packaging visuals of Study Tea primarily feature gradient colors, showcasing a fashionable and youthful style. The brand packaging design is simple yet creative, focusing on impactful visual effects and the direct conveyance of product information. Study Tea’s packaging design is not just an exterior look, but also a tool for conveying the brand image and product philosophy. This allows consumers to experience the brand’s uniqueness and value during the purchasing and usage process.
Published
12.07.2024