SLOKO is an event project based in Saint-Peterburg, Russia specializing in corporate entertainment. The name SLOKO is a Russian abbreviation for ivory – a commonly known symbol of wealth and well – being in India, where every day is a feast of bright colors, gold and velvet. Inspired by the ivory colors and Indian culture, the design team created a sleek and minimalistic logo which consists of the elements of type cut down to an extent it becomes a sophisticated form, yet it remains readable. A timeless color palette, which combines cream, bronze and navy blue was created in order to communicate brand’s name, mood and values. the design team strived to comply the brands aesthetics and represent the features of its owner. Photography: Maxim Simanovich, Printing: First Sense