Graphic

Sleep Gentlee is a brand with one product: natural magnesium for children. For now, that is. WeWantMore studio built them a brand world balancing soft fluff with understanding yet outspoken storytelling. One that’s centred on one insight: sleep isn’t just about the little ones. It’s about granting the parents some rest too.

‘Peaceful nights, joyful days’, was the line that fuelled creation. A cloud of a mascot called Lee. A custom wordmark and a visual language that spells curves and quirk.