Graphic

Book design for The School of Visual Arts, a multidisciplinary college of art and design known for its unparalleled faculty and innovative curriculum. The School of Visual Arts’s Senior Library is a longstanding tradition built around a single moment in time, a remarkable portrait of the Design and Advertising students at SVA as they are just about to embark on their careers.

The official brief is there is no brief, beyond the specific dimensions. The most important goal was to spotlight the students’ work and make it sing. Ultimately, It is about them, and their talent. The design of the Library conceptually expands on the Choose Your Own Adventure children’s book series. The goal of these books was to excite and entertain (as well as teach kids how to read), but at their core they contained an elemental truth: that life is made up of important choices with real consequences. We included 352 projects from more than 2,000 submissions, and assigned them to 16 different sections (inspired by the class of ’16) according to the content, rather than category, of the design. There are a few ways to navigate the book. The jacket doubles as a poster with a visual index of the students on one side and an alphabetical index on the other (with faculty/majors noted). If you prefer to just flip through the pages, information in the gutter will lead you to additional work from that student.

Creative Direction: Scott Buschkuhl

Art Director: Regina Puno

Designer: Jennifer Marchese