Graphic

illo designed a custom illustration system for Samsung Health, introducing over 100 vibrant, dynamic assets. Built around bold colors and fluid layouts, the visuals make health content more accessible and engaging for users worldwide.

The system covers a wide range of wellness topics, from microscopic elements like red blood cells to broader themes such as movement and mental balance. Each illustration pairs with specific articles, guiding users through fitness, nutrition, and sleep insights.

illo ensured clarity and consistency by structuring visuals with a core concept and a supporting narrative. Human representation is abstracted into stylized silhouettes for inclusivity, while dynamic layouts create a sense of motion even in static assets.

The Energy Score characters and daily brief animations serve as motivational tools, using expressive forms and subtle motion to reinforce emotions. To maintain long-term consistency, illo provided Samsung with comprehensive guidelines for seamless integration across future materials.

By blending didactic and metaphorical elements with a high-contrast palette, illo has transformed complex health concepts into intuitive visuals, ensuring a cohesive and motivating experience for Samsung Health users.