This stunning brand identity project was created by Lundgren+Lindqvist for Roger Burkhard, a creative web development studio based in Bern, Switzerland.
The new visual identity is built around a modular system with a baseline grid constituting its smallest visual component. In addition to providing the underlying structure applied to documents and pages on the website, the grid is also visualized in a modular header that is used throughout the identity. The header holds key contact details and can be seen as an extension of the brand marque. Alluding to the lines of code constituting the precise systems that are characteristic of the studio’s builds, the visual identity aims to marry form with function. The dynamic system is highly flexible and extends horizontally to fit any format, with a set height for each module allowing for a coherence throughout the identity.
With clients mainly within the creative industries, more specifically graphic designers and design studios, the overall identity and stationery were designed to appeal to the refined taste of said group. By consciously avoiding the standard praxis among developers of communicating and sending documents mainly by digital means, Roger Burkhard show that they are a design-driven development studio who are not only capable of comprehending the full extent of a visual identity but who also approach their builds with the same focus on craft that many of their clients employ when working on printed pieces. For many designers, this 360° perspective is key when choosing a development partner.