Futura designed Retop – a luxury clothing and accessories rental platform in Mexico City. Its objective is to give accessibility to designer garments, through a sustainable and circular economy.

Their graphic solution comes from breaking with the traditional style of fashion brands. Through the use of a riskier color palette and with a tone that brings distinction, accompanied by a pop of vibrant color. In addition to the combination of a traditional serif font and a sans serif in upper case, providing a balance between the new and the classic.

The logo reflects sophistication through the use of typography and ligatures. While the icon contrasts with its geometric and monolinear style, achieving a daring solution without leaving the high end aside.

Retop, your limitless closet.


Credits: Futura

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