the branding people designed Rappi Branding. Rappi is a delivery platform which offers a variety of products and systems aiming to make customers’ day to day easier: bringing everything to their doorstep and running almost any errand. Now, users have more free time on their hands. tbpmx was tasked to expand Rappi’s already rich graphic universe and apply it to its digital channels in Mexico.
Their main source of inspiration is Rappi’s wizard bag. Accordingly, a bold color palette was personally curated to go with the vibrant and playful illustrations that compliment the brand’s identity.This helps to effectively communicate the wide range of solutions Rappi has to offer in order to fulfill the needs and cravings of its user