Qu’on is a brand for the world. With that spirit ‘This is Pacifica’ developed the graphic universe for the brand. Their reference is based on the material (leather, rope, fabric) and its versatility, fluidity and forms, thats how the studio defined the brand language. Qu’on type, a typography exclusively designed for the project, is defined by volumetry as a visual extension of accessories usage. The inspiration came from Japan (relevant market for the brand) and resulted as a gestural expression, which reinforced the non-verbal brand. This is Pacifica also designed an extensive library of icons (60) hat gives continuity to a system of visual objects. The look is defined by the objects found in its suitcases, which actually define who they are.