Puma Play Loud
Boston-based Jeremy Haunschild designed the visual system and concept for PUMA's Teamsport 2017 Play Loud campaign. The energetic campaign makes use of a bold colour scheme of red with black and white in its portraits of athletes combined with loud, handwritten brushstroke typography. Haunschild art directed the photography of the key athletes that appeared in the campaign, as well as the overall layout and design.
Credits: Jeremy Haunschild