When neo-retro meets innovation: discover how Vendredi Society transformed the brand identity of Press Play On Tape and created a website that resonates. Ready for an extraordinary auditory adventure? Press Play On Tape is a sound design studio that collaborates with prestigious brands to bring their stories to life through a unique sound universe.Vendredi Society reinvented the visual identity of Press Play On Tape, drawing inspiration from 1980s iconography. This identity, aligned with the brand’s strategy, allows the studio to differentiate itself and open up to new markets. The addition of custom motion design and sound design enriches the brand experience.We developed a website with a novel creative concept based on audio reactivity. Immerse yourself in an interactive, rhythmic, and funky interface.