Pixie Branding

Pixie bakes custom cakes, made from your brain, eaten with your mouth. Parker helped develop a visual identity as sweet and whimsical as Pixie’s magic treats.

Saudi Arabia-based Prepline approached Parker to develop the visual identity for a tech-driven custom dessert concept called Pixie. Via a web app, customers can dream up and produce wildly outrageous desserts for events, parties, and typical Wednesday afternoons. The brand line says it all: custom cakes, made from your brain, eaten with your mouth.

In
 stride with this deliciously imaginative concept, our identity aims to bring attention to the pure pleasure of eating desserts. A vivid color palette and playful badge system communicate the light-hearted and creative aspects of the cake design process, while colorful illustrations by Paola Saliby lean into the hedonism of decadent treats.

Published
07.09.2022

Credits: Parker Studio and Paola Saliby

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