Founded in 2015, shoes brand Arrels Barcelona is defined as an attitude in the shape of shoes: “Arrels is starting the day off on the right foot, putting the shoes of optimism on, and walking through life with a spring in one’s step.” When Hey studio were commissioned to do the art direction of the photography for their first collection SS2016, they thought each shot should convey this idea of rhythm, movement and freshness that exists behind the brand. So the studio came up with photographs that capture specific moments from different actions, just in the instant they are happening. Keeping with the idea of the pattern on the Arrels boxes –also designed by Hey– they made the coloured paper prominent in the photography by using them as the background and floor of the shots. Photography Roc Canals. Stylist Ona Rovira.