For the last two years, there has been an enormous debate on social media, whether youngsters belong to the Millenial or Gen Z age group. Also, it seems to exist a third group somewhere in the middle of these two. Well, whichever group you identify with, today’s design post has to do with the youth.
In 2018 Justin Au launched a new brand identity for Perksy, a consumer insights platform that powers real-time research. Users play on its immersive mobile app, which rewards them for answering gamified question ‘stacks’. Meanwhile, brands gain real genuine feedback.
Perksy came to Justin’s design team to help them define their unique position in the industry. With its primarily Millenial and Gen-Z users in mind, designers created an expressive brand identity that introduces a cheeky and irreverent voice yet raw and honest.
At the identity’s core is a visual toolkit that can emotionally react to anything and everything. Creatives championed an expressive 😛 emoji in the brand’s logomark. Inspired by the tactility of pasting stickers, they further developed a system where every visual element can be stacked to create digital and physical moments that tell the unique stories behind every user.
We consider ourselves part of this age group, and we haven’t known anybody from our generation who doesn’t like stickers. There’s something around the adhesive concept that is oddly satisfying. Also, we found this colorful and modern design as cool as these generations are 😉
Justin Au is a multidisciplinary designer, art director, and animator focused on dynamic brand systems, interactions, and experiences. Currently a Senior Designer at Gretel, in New York.