Graphic

Patrícia Nery is a personal brand for a chef with over 10 years of experience and a strong reputation in high-end cuisine. The new branding has been done by Matheus Vignoli & Guilherme Lopes from Brasil

Although Patricia has well-known restaurants, she reached a point where she wanted to use her expertise to create exclusive menus for intimate events, birthdays, and weddings. That’s when she realized she needed a unique Visual Identity for her brand.

Choosing a typographic logo for the Patricia Nery brand felt like a natural choice during our creative process.

The designers wanted a signature that was both delicate and impactful when paired with the rest of the visual identity. So, they stylized the typography and crafted unique characters that showcase the professional’s individuality and strength.

The end result is a signature that lets the overall visual identity stand out while keeping the professional’s name front and center, creating a strong connection with the target audience.

The Brand: Elegant. Loving. Exclusive. Caring. Contemporary. Creative.

The main challenge in creating this project was to combine two key elements: a visual identity that appeals to a high-end audience while also showcasing the love and care the Chef puts into every menu and dish.

The designers chose elegant fonts and a photographic style that treats dishes and drinks as works of art. These are paired with a warm color palette and a communication style that links food with human feelings and emotions.

Organic and adaptable graphic elements complete the visual identity, adding the dynamism and movement the brand needs.