Design studio Mucca partnered with Plan Do See restaurant group to develop an identity for the restaurant that’s inspired by the landmark building’s broadcasting heritage. The new branding uses luxurious tactile materials and a sophisticated color palette set the tone for the experience, while subtle references to the world of radio can be discovered in the details. With a gilded mid-century interior that recalls Hollywood’s heyday, Paley joins Neue House as a glamorous addition to Columbia Square, the former site of CBS headquarters and stomping grounds of TV and radio pioneer, William S. Paley.