This outstanding label design for the traditional Czech absinthe called Orloj Absinthe was designed by Sasha Sharavarau from Amoth Studio. It is not a secret that the Czech Republic is famous for its absinthe. Plenty of tourists come every year to try this mystical beverage. Prague, is known for its astronomical clock, Orloj. It was installed in 1410, which makes it the third-oldest astronomical clock in the world.
Last year, two alcohol producers decided to collaborate and craft a new high-quality edition of absinthe. They brought the traditional Czech absinthe recipe and the medieval symbol of the capital together – this is how the new astronomical absinthe called “Orloj” appeared. Two editions of the beverage has been created: classic (macerated) and golden (distilled) one. The task was to create a product logo, label design, and basic visual identity for the product.
The body label is divided into three parts. The first one establishes the mood of the label, the second contains all the technical information and works as a color identifier of the edition, and the third one forms the logo block, which connects the other two parts. The central area of the label is dedicated to the main theme of the product: astronomical absinthe. It is represented by a wormwood leaf surrounded by the constellations in the starry sky. This composition serves as a metaphor for the discovery of a new product in the universe of absinthe producers. The linear style of the illustration was chosen to support the sense of an astronomical study of the product. Simplicity and minimalism suited the visual identity of the brand well.
Prague clock, Orloj, has very specific details in its construction. These details have become the elements of the logo block, connecting the upper and bottom parts of the label.
The brand’s visual identity is based on the label elements. Three main colors (forest green, night violet, and sand cream) create a deep yet soft atmosphere of mysticism. The choice of natural and crafted materials emphasizes the premium category of the product.