OpenView branding by Pentagram
OpenView is a venture capital firm with a hands-on approach launches an utilitarian brand identity with a custom stencil typeface. The company helps grow expansion-stage software companies to their full potential. Pentagram’s Natasha Jen and her team have developed a new brand strategy and identity for OpenView that reflects their unique hands-on approach. As part of the process, the designers worked with the company to develop everything from their brand positioning and tone of voice, to a new wordmark and custom fonts, to the website and physical spaces. Jen and her team collaborated closely with OpenView leadership, who work in direct partnership with their own clients and act as mentors to help them acquire, retain and grow the right customers and talent. The firm needed branding that would clearly communicate this one-on-one relationship and fundamental involvement, as well as define their own distinctive brand voice and an overarching strategy that would establish consistency, clarity and hierarchy in their communications. // As seen on BPandO by Rich Baird.