Oovie, positioned by LG2, is a brand that takes a fresh approach to cannabis-based products. The brand’s design aesthetic is focused on creating a warm and inviting atmosphere that offers a sense of comfort to users. By moving away from the typical cold, clinical feel of medical products, Oovie is setting itself apart in the industry. The brand is able to maintain a level of scientific rigour while also emphasizing the natural aspects of the cannabis plant, making it a more approachable option for users who may be new to the world of medical cannabis.

One of the key design elements of the Oovie site is its ease of use. The site is designed to be fluid, with a simple navigation structure that makes it easy for users to find the information they need. The product selection is optimized with filters by type of use, intensity, and format, which allows users to quickly and easily find the products that will best suit their needs. The clear segmentation of therapeutic and medicinal products also makes it easy for users to understand which products are intended for which uses.

The design of the Oovie brand is focused on creating a warm, approachable atmosphere for users while maintaining a level of scientific rigour. The brand’s website is optimized for ease of use, with a simple navigation structure and clear product segmentation. By taking this approach, Oovie is able to offer a unique and welcoming experience for users in the medical and therapeutic cannabis markets.




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Credits: LG2

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