OM is a high-quality, clean beauty cosmetics brand that develops and produces all of its products in southern Germany. They approached Navarra.is to create a comprehensive corporate identity including brand strategy and narrative, packaging and content creation for their first skincare range. It was important that they channel the quality and purity of the ingredients in the components that make up the brand. From the beginning, they wanted to create an identity that would put all the weight on the quality of materials, be as transparent and natural as possible, and would invite scrutiny and deconstruction. A somewhat architectural approach.
The packaging was kept clean and simple in black-and-white, with a ‘Made in Germany’ tag that is given a prominent place to communicate the premium nature of the product. Raw but delicate textures and colors of the packaging work as the background for the typography and are the only kinds of decoration we used. As light and its interaction with the object were important from the beginning, we used vintage lenses that can reproduce light in a very natural way. We used direct daylight and intricate shadows it produces. The resulting object was what we were thinking of when designing.