Oliver Cabell Branding

Oliver Cabell – The name is derived from two adventure seeking fictional characters played by the legendary Steve McQueen and Oliver Reed in the 1960’s. Oliver Cabell was founded with the lofty goal of creating an honest alternative to high-end fashion, where leather goods carry a 12x markup. They believe customers deserve to know everything about their products, including how much they cost to make. Keywords around their products are: Unisex, round, geometric, soft, weird, strong, norweigan, minimal and modern, crazy, new. Branding & Packaging: Tom Jueris. Branding & Logo: Lewis Hazen – Octopus Creative


Credits: Tom Jueris

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