Beautiful corporate identity for the fitness app Obé. Design created by Futura, in Mexico.
Obé is an app for online exercise routines and classes. Futura‘s task was to give its branding a refreshment and an upgrade. The studio created a design that communicates the power and innovation of the brand, it makes it stand out from the conventional training programs with an avant-garde and highlighted look.
The inspiration: James Turrel meets Dan Flavin. Futura created a powerful visual image: fresh, bright, fun, strong. It reflects energy with powerful and stimulating colors, dynamic forms performing together to compose a feeling of dynamism and transformation. The studio created Turrel inspired color gradient and iridescent texture. Combined with experimental and fun editorial design, it creates a dynamic brand, giving an illusion of constant movement.
Obé, sing the body electric.