The objective of the SLAPS was to design and produce the official launch campaign for Oakleys new product offering during the 2024 Summer Olympics. Their approach involved breaking out of the traditional Olympic campaign structure by harnessing the power of 3D to create a product animation, launching it digitally and physically via out-of-home (OOH) advertising.

The studio’s vision centered around infusing streetwear into the campaign, visually embodying a carefree you do you attitude. This campaign continued through our partners, culminating in a physical lifestyle shoot with various athletes and a three-week-long onsite bunker activation.