NT&C brand is GONZALO RODRÍGUEZ‘s branding proposal and non-commercial work. In a society where sustainable consumption is increasingly imposed over overproduction, NT&C was born from the need to give space to the most disadvantaged designers and producers by changing the terms and conditions set by international trade and large companies. To create e-commerce where different designers from all over the world will be able to sell their collections on-demand online.
By only producing the garments sold, Gonzalo and his creative team avoid overproduction and generating unnecessary waste, creating fair trade. The scope of the project reached the creation of a digital strategy and a brand identity. Building each communicational element under a firm concept and faithful to the brand’s values aimed at its target audience.