Nike approached ManvsMachine to bring Kidvision to the world of Air Max, as well as, introduce their first kids-only air innovation, The Air Max Motif.
ManvsMachine worked closely with Nike to expand their Kidvision brand system and develop an array of Air Max-inspired assets such as a bubble typeface, a graphic library, and an array of aerated characters.
The brand system celebrates both the innovation of Air Max as well as sparking kids’ imagination and illustrating a light approach to life when wearing these shoes — fun with a healthy dose of surrealism.
Design, Direction & Animation: ManvsMachine
Photography: Fumi Homma